About us

The idea of using behavioral economics in iran market and businesses was formed when we saw Dan Ariely’s TED on 2013 .

After reading 2014 Behavioral Economic’s guide and related resources, we started to Implement our ideas about Behavioral Economics in businesses. After receiving great feedbacks and watch increasing the amount of sell and benefit in businesses, we decide to create a consulting and behavioral economics group for the first time in our contry, Iran.

In the first step, we present BE for 21 businesses in big cities as Tehran and Mashhad. We want to know about their needs and that was a great experience for us.

Our biggest idea was consulting businesses and until now, we dedicated more than half of our time to this section. But beside that, we done some activities in academic environment and educational fields.

We done some researchs on our culture difference and other countries to find out “Does behavioral economics has good impact on our culture and behavioral ?” We believe that behavioral economics is a science which you can improve your personal and economics decision making process by learning it. In this manner for increasing people’s information in this field, we write about behavioral economics in our behavioral economis school. Further more we build a professional educating center for sales manager and business managers that they can learn BE in higher level. At last We start writing for some of our journals and new papers. Behave group are execute organizational and Corporative projects by using “behavioral economics”, “Entrepreneurship”,”cognitive science”,”neuromarketing” sciences.

Our team

Hamed Zarandi

Hamed Zarandi

Masoud Zeynoghli

Masood Zeinoghli

Taranom Saremi

Taranom Saremi

Friends who helped us along the way

Dan Ariely

Dan Ariely

Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics.
He has won the Ig Nobel Prize award in 2008. He has been our mentor from the first days.

Mahdi Feizi

Mahdi Feizi

Mahdi Feizi is a faculty member and professor of economics collage of Ferdowsi university of Mashhad.
We partnerd in the implementation and coordination of the 'Dishonesty' experminet.

Maryam kheirabadi

Maryam kheirabadi

Maryam kheirabadi is a faculty member and professor of islamic azad university of Neyshabur.
She has helped us in brainstorming and generating research ideas.